Viral marketing and prosumption
Wednesday, October 14, 2009 by CVAJ
An interesting example of viral marketing has spring up today similar to the cult classic The Blair Witch Project...
Paranormal Activity produced with a budget of US $10,000 is receiving snowballing hype. The movie has only been released in a few cities in the US with zero marketing campaign. The catch, fans can 'request' for the movie for their their city... With reportedly over one million requests it serves a striking example of active consumption facilitated by technological developments.
Go on - request it!
Paranormal Activity produced with a budget of US $10,000 is receiving snowballing hype. The movie has only been released in a few cities in the US with zero marketing campaign. The catch, fans can 'request' for the movie for their their city... With reportedly over one million requests it serves a striking example of active consumption facilitated by technological developments.
Go on - request it!