Prevalence of Advertising
Sunday, October 11, 2009 by BoSox
I remember reading an article about growing advertising on blogs about a year ago. I am unable to find it at this point, but it concerned advertising that had begun appearing on blogs, specifically those written by and targeted toward moms. It was "exposing" the hidden adverts that were lurking in blogs, ready to jump out at unsuspecting readers, and it may have been that way at the time. By now, however, I feel that people are much more aware of the prevalence of advertising and wouldn’t be shocked by a mom profiting from her blog.
Basically, these women tend to be stay at home moms who are given products at no cost, in exchange for writing about and "suggesting" them to other moms. Marketers do know the power of such bloggers, as shown by this Youtube video:
I did have a look through "The Mommy Blog," however, and found something quite interesting in the post titled "Gimme an F! Gimme a T! Gimme a C!" written on Oct. 5. The blogger states that she does not write reviews or receive payment for writing about products, though she does still receive unrequested products from hopeful companies.
This post restored my faith in bloggers who are obviously on the web not for personal gain, but instead for the joy of blogging and to provide entertainment and information for others in the same position.
Basically, these women tend to be stay at home moms who are given products at no cost, in exchange for writing about and "suggesting" them to other moms. Marketers do know the power of such bloggers, as shown by this Youtube video:
I did have a look through "The Mommy Blog," however, and found something quite interesting in the post titled "Gimme an F! Gimme a T! Gimme a C!" written on Oct. 5. The blogger states that she does not write reviews or receive payment for writing about products, though she does still receive unrequested products from hopeful companies.
This post restored my faith in bloggers who are obviously on the web not for personal gain, but instead for the joy of blogging and to provide entertainment and information for others in the same position.