Convergence of Internet And Television
Sunday, October 11, 2009 by Val
Something raised in the tutorial this week was the convergence of different media forms and we were discussing if the internet was becoming more and more like television. I found this to be particularly true in terms of major local TV channels. Even as early as last year it was easy to watch practically any TV show or news that you wanted on YouTube, but now, I'm sure most of you have found the huge changes brought to the site, especially relating to copyright infringements and advertising. Posting from personal recordings are very quickly removed due to copyright infringents, and the TV companies themselves, have resorted to put up their own videos (usually not the whole video, but only previews) as well as their own ads for their shows and YouTube ads. We can see that they are trying to capitalise as much as possible and in a way encourage people to watch their actual shows on TV more.
Locally, TV channels such as TV1 news have ads embedded on every single one of their news clips and in some cases, we are actually more bombarded with ads online than we would have , watching news on TV. Online platforms have definitely shifted as an alternative to traditional media to one that is increasingly controlled by big coorporations and gatekeepers - who decide what we should see or share - just like it is in the offline world.
Locally, TV channels such as TV1 news have ads embedded on every single one of their news clips and in some cases, we are actually more bombarded with ads online than we would have , watching news on TV. Online platforms have definitely shifted as an alternative to traditional media to one that is increasingly controlled by big coorporations and gatekeepers - who decide what we should see or share - just like it is in the offline world.