UCC(user-created content) problem
Sunday, October 11, 2009 by semi
Copyright
Individual content such as UCC is spread rapidly on the Internet. However UCC has one of the biggest problems of media--copyright. Nowadays most of UCC are parodies of advertisements, films, music videos and other mainstream broadcasts. Because UCC is delivered through the internet, the ease of downloading can possibly cause a problem of copying and remaking of the original media text. If UCC is in form of real video or photo, the rights to one’s portrait and the right of publicity problems can also appear seriously in terms of unauthorized copying.
The commercial purposes of a program can be lessened if there is an infringement of illegal replication. For example, the music record market opposes illegal Internet downloads. When people download illegally, the producer of the media text will not get as much benefit. Then the investors who supported the producer will also be negatively affected and the industry will eventually decline as investors will be reluctant to invest.
The copyright problem in UCC cannot be solved easily. However when the UCC market gets bigger, it will have to face the complexities of the laws surrounding copyright.
Individual content such as UCC is spread rapidly on the Internet. However UCC has one of the biggest problems of media--copyright. Nowadays most of UCC are parodies of advertisements, films, music videos and other mainstream broadcasts. Because UCC is delivered through the internet, the ease of downloading can possibly cause a problem of copying and remaking of the original media text. If UCC is in form of real video or photo, the rights to one’s portrait and the right of publicity problems can also appear seriously in terms of unauthorized copying.
The commercial purposes of a program can be lessened if there is an infringement of illegal replication. For example, the music record market opposes illegal Internet downloads. When people download illegally, the producer of the media text will not get as much benefit. Then the investors who supported the producer will also be negatively affected and the industry will eventually decline as investors will be reluctant to invest.
The copyright problem in UCC cannot be solved easily. However when the UCC market gets bigger, it will have to face the complexities of the laws surrounding copyright.