Friday, October 16, 2009 by Charmaine
Some current examples of businesses that are actively using social media marketing in Auckland that I have been quite impressed with are @giapo and @wagamama_nz. Wagamama frequently posts updates about upcoming 'noodle eating competitions' and spontaneous giveaways, e.g. "if your on nuffield st right now near wagamama tweet me for some love..you have from 7.36pm - 7 .42pm go !" Similarly, Giapo's page shows constant interaction with customers. They are clearly inviting the customer to engage with them frequently and in a friendly, casual manner.
This highlights how social media can be a very useful tool to businesses. I would guess this requires very little labour. The casual tone of the engagements don't demand a huge amount of thought or even literacy competency - notice how typos are excused - and thus, any part-time worker would probably be able to handle it. Above all, Twitter is free. Its effect is in regularly reminding the customer of their loyalty to the brand, as well as the fact that the brand is constantly available and providing goods/services.
This highlights how social media can be a very useful tool to businesses. I would guess this requires very little labour. The casual tone of the engagements don't demand a huge amount of thought or even literacy competency - notice how typos are excused - and thus, any part-time worker would probably be able to handle it. Above all, Twitter is free. Its effect is in regularly reminding the customer of their loyalty to the brand, as well as the fact that the brand is constantly available and providing goods/services.