Wednesday, October 7, 2009 by Mana-o-whakaaro
Techno culture and new media
As a culture we are now connected to media in many different forms, such as the internet, social networks, television, new mobile media devices and even digital mobile music devices. We are becoming more empowered as buyers to purchase from many different avenues, but at the same time we are becoming subjected to much more advertising as business attempt to gain our attention from the old static forms of advertising to becoming more adaptable and flexible in their advertising campaigns. A recent article in the New Zealand herald found that 97 per cent of internet users now researched online before making a significant purchase, using product reviews from the net. Businesses are now attempting to use this as a platform to promote their product with videos showcasing their products. Oddly the research suggests that businesses may also be attempting to use social networking sites such as face book, bebo e.t.c as a medium for reaching their target consumers.
Our internet use stats:
Better informed - 97 per cent of internet users go online to research products before buying and 28 per cent buy based solely on web reviews.
More connected - 90 per cent of those who access the internet use social networks, meaning it is now much easier to make connections.
Multi-tasking - 43 per cent of users say they surf the internet at the same time as watching TV.
Voyeuristic - we are avid readers of online material contributed by others but post less material on blogs and in other web forums than web users in other countries.
Mobile - 33 per cent of internet users access the web from mobile devices.
Found at New Zealand herald website: http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10599190&pnum=2
As a culture we are now connected to media in many different forms, such as the internet, social networks, television, new mobile media devices and even digital mobile music devices. We are becoming more empowered as buyers to purchase from many different avenues, but at the same time we are becoming subjected to much more advertising as business attempt to gain our attention from the old static forms of advertising to becoming more adaptable and flexible in their advertising campaigns. A recent article in the New Zealand herald found that 97 per cent of internet users now researched online before making a significant purchase, using product reviews from the net. Businesses are now attempting to use this as a platform to promote their product with videos showcasing their products. Oddly the research suggests that businesses may also be attempting to use social networking sites such as face book, bebo e.t.c as a medium for reaching their target consumers.
Our internet use stats:
Better informed - 97 per cent of internet users go online to research products before buying and 28 per cent buy based solely on web reviews.
More connected - 90 per cent of those who access the internet use social networks, meaning it is now much easier to make connections.
Multi-tasking - 43 per cent of users say they surf the internet at the same time as watching TV.
Voyeuristic - we are avid readers of online material contributed by others but post less material on blogs and in other web forums than web users in other countries.
Mobile - 33 per cent of internet users access the web from mobile devices.
Found at New Zealand herald website: http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10599190&pnum=2