Internet marketing
Sunday, October 4, 2009 by semi
Through development of new media, advertising departments have changed. Nowadays the new media, internet, outrun other mediums by a rate of growth. The dominant way of thinking and behaviour of consumers can easily affected by the environment f online marketing.
The advertisement in online space extends the limitation of marketing place from newspaper, TV, radio and magazine. Because of the online media have interactivity on the internet has opened up new possibilities which the other media cannot have.
Internet is like television in terms of visual aspect. However in terms of communication, having an interactive communication between people did not exist until now, is an innovation media. Customers can say their opinion and seller can respond directly. When you see the exact terms of possible targets, saving time and the cost can be cheaper than other media.
The biggest advantage of internet advertising can be a selection. Each site have specialized topic or issue such as professional fishing sites, travel sites and youth site. Moreover because of specialization the visitor for each site is quite clear and segmentation of visitor can be done automatically.
There are also disadvantages. If only a relatively small number of channels like TV, sellers can reach virtually any customer. However in case of internet, there are more than ten thousands of site that you can possibly post advertisement. It will be hard to find and analyze suitable site.
Internet marketing takes the form of lead trend for marketing department and it is gradually advanced.
The advertisement in online space extends the limitation of marketing place from newspaper, TV, radio and magazine. Because of the online media have interactivity on the internet has opened up new possibilities which the other media cannot have.
Internet is like television in terms of visual aspect. However in terms of communication, having an interactive communication between people did not exist until now, is an innovation media. Customers can say their opinion and seller can respond directly. When you see the exact terms of possible targets, saving time and the cost can be cheaper than other media.
The biggest advantage of internet advertising can be a selection. Each site have specialized topic or issue such as professional fishing sites, travel sites and youth site. Moreover because of specialization the visitor for each site is quite clear and segmentation of visitor can be done automatically.
There are also disadvantages. If only a relatively small number of channels like TV, sellers can reach virtually any customer. However in case of internet, there are more than ten thousands of site that you can possibly post advertisement. It will be hard to find and analyze suitable site.
Internet marketing takes the form of lead trend for marketing department and it is gradually advanced.