User Generated Content in Media

As described by Alvin Toffler in the previous lecture the definition of 'prosumer' where consumers are more involved in the design and manufacture of products that could be made to individual specification and part of the creative process, the increased prevalence of user-generated content (UGC) such as discussion groups, blogs, wikis on the Internet has caused these media to seep into enterprise environments for uses in a more functional capacity.

Unfortunately, UGC is also more likely to contain biased information, blurring the line between fact and interpretation. In this respect, UGC can end up telling readers more about the author than on the subject matter. Users might view UGC as being less reliable in their decision making process. Such particular UGC as Wikis is one that I find that exemplifies this idea that contents may contain irrational facts and information which isn’t deep and broad enough for finding meanings.

Having been moved away from the Web1.0 to 2.0, now Internet seems to act as a platform for people to become more interactive. This involves many people uploading videos personally for mass number of viewers. The notion of audience participation and agency is unique to new media since all SNS's are designed for you to customize nearly everything within it and here users become an active media participants. With my particular SNS, Cyworld, I find to have a greater sense of agency than I would have in the older form of media web 1.0. Also this form of participation in the Internet I feel more engaged in media more active than for example watching a film.

I would say to a certain extent I would consider myself to be a 'prosumer' in a sense that now new technology allows various ways to participate in media and being active rather than just as spectators especially without having to require special skills to achieve this. It is useful in which can extend links to other blogs as well. However there are times when I tend to just rely on existing contents.

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