Prosumers

I can't think of anything better than getting what you really want. The relationship between the producer and consumer is a great one because not only do you get to standardise products to satisfy basic demands by the consumer, and the company profits will increase due to mass customisation. This is extremely important between the businesses and the clients because both benefit from another.

Professional consumer is focusing where more and more people are becoming much more demanding with their personal hobbies, skilled amateurs who are willing to DIY, whether it is a table to be made with industry quality tools, or photos taken at a wedding using a similar camera that a professional photographer would use. This is brilliant as it means everyone has access or equal opportunity to create masterpieces and they wouldn’t necessarily need to purchase professional equipment at expensive prices because they can use technology that is affordable and just as good as the pros.

Let your creative juices flow and give it a go. Pull out your digital camera and begin to take photos at the wedding, become the photographer you have always dreamt of. Companies and individuals are utilising the end-users to develop their products. You asked for it so you’re going to get it, use it!

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