“Pass through the maze of everyday, and start playing your tone”
Wednesday, August 12, 2009 by CbrIan
The music video was shot for the Japanese band Sour’s Hibi no Neiro’ (Tone of everyday) from their first EP album ‘Water Flavor EP’. The MV portrays people pass through the maze of everyday but regardless of different colours and tones. If we can embrace the feelings, then we can establish a colourful picture.
Under the globalization of media, computer is a useful meditated tool to conduit for images and sounds. The idea of telepresence is kinds of new experience to create feeling and sensation through the fans’ individual channel. Also, it can solve the geography problems and provide the flexibility for expanding the scope for interactive practices and stimulate an unprecedented level of cultural fascination through the combination of their behavior, facial expression, gesture, drawing and texts. This is a minimalist low budget production with simple synthetics editing and visual effect, it is possible to be home production with innovative clever idea.
The MV can be determined an unprecedented degree of interactivity and explored the boundaries between technology, culture and nature. It is an example to explain the terms of ‘Technological determinism’ and ‘Technology voluntarism’. Music can be more individual, for example, home crafted production by using Apple software Pro tool and Logic Express. Fans joined together from all over the world in the front of the Web Cams to present themselves as a role of actors and actresses. The convergences of gender-neutral activities are presented, for example, males are active that they act as monster meanwhile females just said hello through the frame. During the scene, there is a guy who wears a mask to show his funny character and the other guy shows his masculinity though his arm tattoo. I can feel their vitality and happiness.
Credits
Director: Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura
Enjoy.
Under the globalization of media, computer is a useful meditated tool to conduit for images and sounds. The idea of telepresence is kinds of new experience to create feeling and sensation through the fans’ individual channel. Also, it can solve the geography problems and provide the flexibility for expanding the scope for interactive practices and stimulate an unprecedented level of cultural fascination through the combination of their behavior, facial expression, gesture, drawing and texts. This is a minimalist low budget production with simple synthetics editing and visual effect, it is possible to be home production with innovative clever idea.
The MV can be determined an unprecedented degree of interactivity and explored the boundaries between technology, culture and nature. It is an example to explain the terms of ‘Technological determinism’ and ‘Technology voluntarism’. Music can be more individual, for example, home crafted production by using Apple software Pro tool and Logic Express. Fans joined together from all over the world in the front of the Web Cams to present themselves as a role of actors and actresses. The convergences of gender-neutral activities are presented, for example, males are active that they act as monster meanwhile females just said hello through the frame. During the scene, there is a guy who wears a mask to show his funny character and the other guy shows his masculinity though his arm tattoo. I can feel their vitality and happiness.
Credits
Director: Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura
Enjoy.